Well Games Workshop, I listened and took everything in you’ve spouted the past few weeks. The announcement of 9th edition and the Indomitus box set was so exciting and the hype that GW built up was superb. I was excited, my friends were excited. The box set was set a price of £125 which was a fair price, a very fair price. The plan was for me to buy two, which were to be split between my friend and I so we both got loss of models and a rule book each to dive into 9th edition with a huge smile on our faces.
Then yesterday (July 11th 2020) happened. The preorders were set for 10am and everyone who was into 40k was ready to grab their new toys. Understandably websites went down as they couldn’t handle the traffic. I was sat ready to order direct from Element Games as they are known for good prices and quick delivery. I could not get onto the site at all as it crashed but I kept trying. I also tried the main Games Workshop site and had no luck as that kept crashing as well. I decided to try some other sites and managed to get onto Goblin Gaming and order one (they were only allowing one per person which is fair enough). I then also managed to order from GW with a lot of refreshing and back tracking.
All good then yes? Well no… the story continues as around 5pm I get an email from Goblin Gaming to advise their sales system had messed up and they had oversold. Now these things happen and I get it, but to have them tell me so late in the day was annoying when they knew much earlier. If they’d of told me quickly in the morning I could of tried alternative options to get hold of a copy but no, by the time they let me know all options were gone so we are now left with one copy which is better than nothing but not what we wanted.
So what’s gone wrong? Games Workshop have been pushing this as a limited product yes, but one that was more time limited than stock limited. They had made it clear there is a lot of stock… a lot. It was made out that it wouldn’t be an issue getting one if your quick. Having a two week preorder time period makes out that’s there’s time to get what you need.
They also had a lot of stock going to independent retailers but then pulled back on the numbers the day before preorder cutting numbers for these shops reducing the profit they would make in the process. Let’s be honest they’ve messed up. They’ve built up hype and then not had the product in sufficient quantity to back it up and thus they have upset and wound up their loyal customer base. They even advised initially you could buy 6 at a time which was reduced to 3 which only happens as people moaned eBay sellers would grab them. This is another factor that says they have plenty of stock.
Now onto eBay sellers. People have managed to get hold of copies and are selling them at silly prices online. There’s a lot of these with rumours going on that some have managed to buy silly amounts of copies via many different retailers. I’m not sure how GW could stop this other than having a LOT of stock which is what should of happened.
Overall the community are unhappy with a company who has built up all this excitement and I’m really annoyed personally with both GW and Goblin Gaming. Writing this won’t get me anywhere however I hope it adds to the backlash online and that GW will make amends to this and bring out more copies of this box set. We shall see…